Pharmaceutical Research
Our experience in Pharmaceutical Research has taught us that new drug development follows two distinct paths:
- The scientific community, which seeks to develop a safe and effective drug that addresses a significant therapy — a macro view
- The marketing community, which seeks to communicate to the physicians and patients meaningful and distinctive product/drug benefits — a micro view
Successful branding requires the integration of both “paths.” RTi’s Pharmaceutical Research Division supports this integration and meets the market information needs these challenges bring with our own trademarked approach to branding research, BrandMark™.
BrandMark™ Branding Services
RTi is a principal provider of effective Branding research to the pharmaceutical industry worldwide. Our BrandMark™ suite of branding services including:
- Market Structure Exploration
- Brand Strategy Hypothesis
- Brand Strategy Confirmation
- Conjoint Profiling for Importance, Differentiation and Opportunity
- Positioning and Segmentation
- Message Development and Testing
- Brand Name Development and Testing
- Pharmacist Panel for Confusion Testing
- Label and Packaging Testing
- Sales Aid Evaluations
- Post Launch Tracking of Physicians and Patients
RTi provides pharmaceutical companies with strategy-driven expertise, provided by a team of dedicated marketing and research professionals. We provide the right information, on time and within budget.