Breadth of Services
In addition to the quantitative research RTi is known for – both traditional as well as our own proprietary and specialized products, we offer these innovative consulting services and qualitative methods which have proven to be invaluable to our clients in developing a deep understanding of the dynamics of the U.S. Hispanic marketplace.
Consulting Services
- Brand Building Workshops using RTi’s BrandStar℠ – Facilitated, interactive strategic marketing tool used to define all aspects of a brand’s competitive position leading to better strategic and research decisions.
- Market Immersion Tours – Take a deep dive into the world of U.S. Hispanics with this hands-on experience. Tour their neighborhoods, visit a traditional home, taste their foods, listen to their music and shop in their stores with the goal of helping you to intuitively understand these consumers in order to develop more meaningful brand and communication strategies. Immersion tours are customized to the product category and unique consumer needs.
Qualitative
- Ethno-Focus Groups – A unique combination of an ethnographic visit and a traditional focus group – the Ethno Focus Group takes place in the consumer’s home. A host respondent is identified who in turn invites qualifying people from their affinity groups (i.e. friends, family, neighbors, etc.). The main benefit of the Ethno Focus Group is to fully grasp the group dynamics that may hold the key to influencing their actions as individuals, regardless of their individual inclination towards a category. In our experience, this is the best process to create true “real world” consumer interaction.
- Ethnography – Also known as observational or contextual research, Ethnography is a powerful research method, which allows us to peek into the lives of consumers. Whether it be to observe consumer behavior while they shop, cook dinner, do the laundry, order a drink at the bar, or change a diaper, the ability to observe these consumers in their natural environment provide powerful insight to your product/brand and how the consumer interacts with it.
- Co-labs – A concept lab or co-lab for short is a form of focus group lasting normally 3 to 4 hours where the client instead of observing from a back room, interacts with the respondents as part of the discussion. Through the use of creative exercise incorporated into the discussion this allows you to get a first hand understanding of why consumers react to product concepts they way they do. Co-Labs are normally conducted as part of the innovation process during the developmental stage of a concept.
- Shop-a-longs – Also known as Shadow Shopping, Shop-a-longs are a form of ethnography where the moderator accompanies the consumer where he/she would normally shop. This research is more observational than interactive as the consumer would shop the category as he/she normally would. This research allows us to experience what is like for the respondent to shop, understand the perceptions of brands and products as well as the process of product selection.