RTi Hispanic Practice
By joining forces with Consumer Connection Research of Miami, RTi offers its clients a comprehensive solution to conducting market research among US Hispanics.
RTi’s Hispanic Research Practice is a dedicated practice within the firm that is solely focused on U.S. Hispanic consumers. Our core mission is to deliver market research insights that result in strong connections between your business/brand and Hispanic audiences, helping to deliver top line growth. With over 35 years of research experience and 20 years of valuable knowledge and experience in diversity markets, RTi’s Hispanic Research Practice can help you make the right decisions, by focusing on the right priorities to maximize your investment in the U.S. Hispanic market.
More than Translation – Trans-Adaptation
The RTi Hispanic Practice is based on the concept of “trans-adaptation”: the total adaptation of the research to the Hispanic markets being studied. Trans-adaptation incorporates not only the translation of language, but also adaptation of the research for cultural norms and acculturation levels.
- Cultural norms – for example, the ability to interpret and understand the underlying meaning behind what is said (and left unsaid); also, the appropriate use of scales to encourage visceral response.
- Regionality – understanding regional differences and the relationship between geography, ethnicity, and culture.
- Acculturation levels – research must be accessible and sensible for entire acculturation spectrum; most U.S. Hispanics are “partially” acculturated.
- Pan-Spanish linguistics – speaking and writing in a way that spans cultural and ethnic differences.
- Ethnicity-based representative sampling – creating and managing an appropriately balanced sample of U.S. Hispanics.
Our dedicated Hispanic services research specialists are committed to providing you with a unique combination of expert advice and actionable business insight to address your specific business or marketing issues.