Consumer Packaged Goods
RTi has been conducting research for Consumer Packaged Goods companies (or FMCG, outside the U.S.) for more than 30 years. We have significant category experience with foods, beverages, and health & beauty. Specific to foods and beverages, RTi has tested a diverse array of products, including perishables, frozen, shelf-stable, meals, snacks, and condiments.
Many research companies attempt to fit your problem into their solution. At RTi, we customize research solutions to your overall marketing and business objectives to ensure that results drive decisions… the right decisions aligned with the right objectives. Whether your need is in new product development or line extension, productivity or quality improvement, nutritional change, or competitive benchmarking, our research is always designed and conducted in keeping with your marketing and business objectives.
Over the past three decades, RTi has also developed expertise in conducting research among important age- or ethnicity-based consumer segments, including children and teens. We routinely conduct “mom and kid pair” interviews for relevant products.
RTi maintains an exceptionally strong relationship with data collection facilities, both in the U.S. and around the world. Whether we use mall, phone, mail, or Internet, the data collection modality is always decided by the type of research being conducted; cost effectiveness; and, for work outside of the U.S., cultural appropriateness.