RTi PathwaysTM Online
Through our partner Invoke’s web based platform, research professionals can combine rigorous quantitative and qualitative methods in live Internet sessions with a large, targeted audience. During one session, researchers can ask participants practically any question type: prepared quantitative questions, prepared open-ended questions, and impromptu questions—either open ended or closed—that are created on-the-fly during the session based upon the data that surfaces from previously asked questions.
The web based platform also allows observers to participate in the online research as it unfolds. Rather than waiting for toplines, briefings, or reports, a client’s executive team, product team, and advertising agency, for example, could all watch the research session together. And with the ability to add questions “on-the-fly”, stakeholders can react to the data in real time and, if necessary, even redirect the questions in response to the results.
Like the in-person Pathways sessions, the online experience blends the rich opinions and adaptive questioning of a focus group with the large sample and quantitative questioning of a survey—all in a real-time environment with powerful analytical tools and instant reports.
Click here to see a demo of the Invoke platform (note: this file will work only for those using Windows).