Proprietary Products
RTi makes available an impressive selection of proprietary products — original offerings developed by the RTi team, to uniquely address our clients’ needs.
- BrandMark — A suite of branding and research services developed for the pharmaceutical industry, including market exploration, positioning optimization and testing, and name development and testing.
- BrandStar® — Facilitated, interactive strategic marketing tool used to define all aspects of a brand’s competitive position leading to better strategic and research decisions.
- Construction Test® — Product development tool used to identify optimal combinations of product or service components using a proprietary multivariate technique.
- ScreenPlay® — After a quantitative screening of ideas, concepts, or benefits, Screen Play® provides an easy and powerful way to consider these multiple opportunities and determine which make up the optimal set.
- PowerBrandSM — Strategic brand equity research designed to provide actionable steps that can be prioritized and implemented to improve the strength of the brand within its category.
- PathwaysSM — Using wireless audience response technology, quantitative and qualitative research can be combined in a single two-hour session. Extremely flexible, PathwaysSM also provides cost, speed, and learning benefits to your team.
- QualmarkSM — Satisfaction & loyalty research program designed to help define and prioritize improvement efforts by focusing on the aspects of service that have the largest impact on overall satisfaction.
- Mature Market OmnibusSM — Harness the speed, reliability, and cost-effectiveness of this monthly online omnibus exclusively among 50-74 year-old consumers.